Business Strategy
Mo' follows a structured diagnostic adapted from McKinsey's SCQ framework and the Minto Pyramid Principle. She reads your book, maps opportunities across twenty-eight forms of authority, and presents a phased plan following the Lean Startup methodology.
Learning Design
Your courses, programs, and training materials are designed using the same frameworks used by Harvard, Stanford, and the world's top corporate training departments.
Pricing Strategy
Every price point is calculated using proven pricing frameworks - not guesswork. Mo' benchmarks against real market data and applies pricing psychology to position your work with precision.
Marketing Strategy
Mo' designs complete marketing campaigns using the same frameworks used by the world's top digital marketers and agencies.
Coaching & Speaking
Your coaching programs, keynote talks, masterminds, and training programs are designed using internationally recognized frameworks.
The Evidence Base
Twenty-Eight Forms of Authority. 34 Proven Frameworks.
Every builder in the MOGUL MAKER BUREAU platform is powered by research-backed methodology.
| Form of Authority | Primary Framework | Key Citation |
|---|---|---|
| Workbook | Activity-Based Learning (ABL) | Kolb, 1984; Prince, 2004 |
| Home Study | Habit Formation Science | Dr. Phillippa Lally, UCL, 2010 |
| Online Course | Bloom's Taxonomy + Kolb's Cycle | Bloom, 1956; Kolb, 1984 |
| Special Editions | Scarcity Marketing + Occasion Gifting | Cialdini, 2006 |
| Social Media | Content Pillar Strategy | 80/20 Rule, Hook-Value-CTA |
| Email Marketing | Know → Like → Trust → Buy Funnel | Seth Godin, Permission Marketing |
| Website / Microsite | Hub-and-Spoke + Conversion Design | SEO Best Practices |
| Book Sales | Direct-to-Consumer (DTC) Sales | Warby Parker model |
| Audiobook | Multi-Format Content Repurposing | Audio learning research |
| Podcast | Strategic Guest Appearance Mapping | Audience overlap analysis |
| Webinars | Teach-Offer Model | 5-15% conversion rate |
| Lead Magnets | Specificity Principle + 5-Minute Test | Checklists convert 3:1 over ebooks |
| Media & PR | Authority Positioning (Earned Media) | PR methodology |
| Affiliates | Partner-Driven Revenue Sharing | Pat Flynn model |
| Upsells | Post-Purchase Value Maximization | Brunson + Cialdini |
| Revenue Sharing | Strategic Partnership Frameworks | 50/50 and 70/30 splits |
| 1-on-1 Coaching | GROW Model (ICF-Aligned) | Whitmore, 1992 |
| Group Coaching | Cohort-Based Peer Learning | Bandura; Wenger |
| Memberships | Recurring Revenue Community Model | Subscription economy |
| Consulting | McKinsey Problem-Solving Framework | ROI measurement |
| Keynotes | Signature Talk Framework | Campbell's Hero's Journey |
| Training Programs | ADDIE Model | Kirkpatrick's 4 Levels |
| Masterminds | Napoleon Hill Mastermind Principle | Think and Grow Rich, 1937 |
| Retreats | Immersive Transformation Design | Experiential learning |
| Certification | Competency-Based Assessment | Licensed IP model |
| Conventions | Community Gathering + Multi-Speaker | Event marketing |
| Fund Raising | Cause-Aligned Revenue Generation | Impact measurement |
| Exhibitors | Trade Show Presence Strategy | Lead capture optimization |
Continuous Improvement
Mo' is continuously improving. We update her frameworks quarterly based on real author outcomes, new research, and user feedback. This page always reflects the latest methodology.
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